Walmart Connect expands into Spotify, CTV and linear TV with purchase-based measurement
The retailer connects advertising beyond the store with purchase data. New possibilities for advertisers are not automatic proof of incremental sales.
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Category: Market
Research, data, audience behaviour and advertising market trends.
Love’s reports 23% incremental unit lift: what its retail-media test shows
Screens, posters and checkout advertising supported a beverage promotion. Examining the control group, units versus revenue and limits to the conclusions.
McDonald’s tests a media network in 450 restaurants: turning menu boards and apps into media
A pilot in 450 corporate restaurants in the US reveals a valuable moment before a purchase. But revenue shouldn't compromise ordering speed, menu credibility, and the franchisee experience.
LiveRamp advertises on Netflix after the Publicis deal: why adtech neutrality is now part of the brand
For an adtech company, the brand promise of neutrality should not be confirmed by a video, but by rules of access, data management and measurement.
Taboola agrees to acquire Dianomi: what the deal means for financial advertising
Taboola wants to combine the Realize platform with Dianomi's premium financial platforms. This is still an offer, not a completed takeover.
Lazada reports 9.9 results: why bigger baskets and AI shoppers do not prove advertising effectiveness
The sales report shows the relationship between official stores, author recommendations and AI. But the brand should check not only turnover, but also additional profit.
LVMH reportedly moves its APAC media account to Publicis: what is behind the change
After nine years with WPP Media, the luxury group appears to be moving toward a more centralised, data- and AI-driven service model. The parties have not issued a public announcement, so we separate sourced reporting from confirmed statements.
John Lewis raises brand investment 29% despite a wider loss: why the retailer is playing the long game
Partnership sales rose to £6.3 billion, but weaker demand for big-ticket purchases and higher costs hurt profit. The company is keeping its transformation moving across stores, digital experience and loyalty.
SPAR is building its first retail media network with hundreds of screens — but measurement remains unclear
ZetaDisplay has started a pilot and plans to continue rollout through year-end. The store network will gain centralised media infrastructure, but advertisers have not yet been shown how audiences and incremental sales will be counted.
IAB raises its 2026 U.S. ad-spend forecast to 12.3%: where budgets are moving
A stronger first half lifted the outlook by 2.8 percentage points, but the more important shift sits beneath the headline: buyers are leaning into social, CTV, commerce media and visibility in AI-generated answers.
FTC alleges Amazon secretly inflated ad auctions: what the lawsuit means for retail media
The FTC and 22 states allege soft reserve pricing made roughly 1.2 million advertisers pay more. Amazon denies deception and calls reserves standard practice.
Brand lift from 1 million impressions: what LoopMe’s Trade Desk integration changes for advertisers
LoopMe is bringing awareness and purchase-intent studies into The Trade Desk Measurement Marketplace. A lower threshold broadens access, but model transparency remains the central question.