Brevo turns bad targeting into comedy: CRM advertising without dashboards
A bald man gets hair tips; an older woman gets a student-party invitation. The CRM platform makes irrelevant communication tangible for business buyers.
Section
Category: Campaigns
Ukrainian and international advertising campaigns: ideas, creative execution, channels and editorial analysis.
Shutterfly launches Joy to the Moment: family stories become an advertising content library
A holiday campaign presents personal memories through different family situations. Creators, content reuse and the path from inspiration to an order.
Southwest turns notifications into points: inside Enter Airplane Mode
The airline offers a way out of endless messages rather than another scenic view. Examining the insight and what needs checking beyond the commercial.
Ford makes festival visitors the stars of its ads: inside the ROAM Story Engine
Participants take away a film about themselves rather than a brochure. A look at personalization, product relevance and the value of a festival interaction.
TfL advertises life beyond the stop: bringing emotion back to London transport
The focus shifts from the station itself to what people can do after arriving. A look at TfL and VCCP’s campaign mechanics.
Taco Bell and Duolingo turn sauce packets into language lessons for October 6
An everyday sauce packet connects food, Duo and language discovery without requiring a complicated explanation.
Smirnoff Ice turns its bottle into a costume: Brittany Broski’s season-long campaign
A US campaign for audiences aged 21+: several reasons to return to one recognizable idea, rather than a single sponsored post.
Peloton launches a folding treadmill with Miley: selling the joy of movement, not records
Folding addresses space at home; the music-led campaign addresses motivation. Together they aim to broaden the brand’s audience.
Lunchables creates a grill for three mini pizzas: turning a fan debate into a product
The brand builds on something people already do with its food, creating an object around an existing habit.
Avocado toast for national breakfast: Thinkerbell turns a petition into a campaign
Instead of another health claim, a playful bid for official breakfast status—and one simple action for the audience.
EA makes stars disappear from Times Square billboards: everyone is playing FC 27
Everyone’s Missing uses not only screen space but expectations: familiar faces turn up somewhere unexpected.
Target makes its shopping bag disappear: Inside Out turns purchases into personal stories
Instead of a list of discounts, a portrait of the shopper through the things they bring home.