ARF: marketers’ confidence in AI is rising, but it is not an accuracy score
ARF released results for November 2025 and May 2026 waves: more training and testing, but verification of results remains a separate task.
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TRIP advertises a pause in the chaos: what celebrity shareholders change for a brand
TRIP combines television, outdoor advertising and social platforms around one emotion. Campaign participants also have a stake in the business.
Coach and Spotify launch the Tabby Tour: a bag becomes a ticket to a music community
Coach's partnership with Spotify makes music not the background of advertising, but a way of participation: from a playlist to a concert and a personal accessory.
Walmart Connect expands into Spotify, CTV and linear TV with purchase-based measurement
The retailer connects advertising beyond the store with purchase data. New possibilities for advertisers are not automatic proof of incremental sales.
Heathrow and Adobe rethink digital experience: a website for people and AI discovery
The airport is working on more than its own website: the answers passengers receive from external AI assistants also matter.
Jaguar unveils Type 01 with Florence Pugh: turning a relaunch into a cultural event
The car premiere, city screens and a new ambassador form one story. Cultural visibility, however, is not yet evidence of commercial success.
Stagwell launches Stagwell Media on Assembly foundations: the shift toward AI agents
The group unveils a new global media-agency model. Behind promises of speed and automation lie practical questions of control, data and remuneration.
Love’s reports 23% incremental unit lift: what its retail-media test shows
Screens, posters and checkout advertising supported a beverage promotion. Examining the control group, units versus revenue and limits to the conclusions.
Brevo turns bad targeting into comedy: CRM advertising without dashboards
A bald man gets hair tips; an older woman gets a student-party invitation. The CRM platform makes irrelevant communication tangible for business buyers.
Coffee Bean & Tea Leaf begins a brand refresh: 63 years of history as a platform for creators
The chain’s anniversary starts a broader refresh. How a coffee brand can balance recognition and local creative freedom without losing the product.
Shutterfly launches Joy to the Moment: family stories become an advertising content library
A holiday campaign presents personal memories through different family situations. Creators, content reuse and the path from inspiration to an order.
Southwest turns notifications into points: inside Enter Airplane Mode
The airline offers a way out of endless messages rather than another scenic view. Examining the insight and what needs checking beyond the commercial.
Revolution Beauty brings seasonal launches to TikTok Shop: what LIVE sells beyond a discount
The beauty brand combines Halloween launches, holiday bundles and livestreams. Examining social commerce without promising guaranteed sales.
Jon Cook will leave WPP as Eric Campbell takes over VML in March 2027
An announcement of a phased leadership handover, not an immediate replacement. The roles, timing and questions that matter to agency clients.
Ford makes festival visitors the stars of its ads: inside the ROAM Story Engine
Participants take away a film about themselves rather than a brochure. A look at personalization, product relevance and the value of a festival interaction.